The "Better Now" singer will release the first products from his new cannabis brand in the coming weeks.
Post Malone first teased the arrival of his new Shaboink line of cannabis products back in May, and now it looks like Post is finally ready to bring launch the new brand with the help of premium cannabis brand Sherbinskis.
For the launch Post Malone worked with Sherbinskis' founder Mario Guzman to develop the 'Posty OG' terpene profile that will be featured in Shaboink's non-intoxicating hemp pre-rolls.
"I'm proud to bring a natural hemp product by Shaboink to market. It's a product I personally love and know my fans will too," Malone said in a release. "Our partners are best in class and so is this product. The terpene flavors are great, and you can't beat an all-natural pre-roll."
Malone and Sherbinskis—who is also releasing a hemp version of their signature Gelato terpene profile—are working with long-time cigarette manufacturer Icon Farms to make their high quality pre-rolled joints.
"This is another historic moment for Sherbinskis. It's my honor to pioneer the hemp category with Post Malone, Shaboink and Icon Farms," Sherbinskis founder Mario Guzman said. "I'll never forget the moment we watched their tobacco machines replaced with hemp and saw the first batch of pre-rolls come off the production line. It was unforgettable and a sign of what's to come."
The announcement sees Post join a host of other artists who have made their entry to the burgeoning cannabis space in recent years.